Sasha issenberg, author of the victory lab, on new roles in campaigns. The secret science of winning campaigns sasha issenberg now with a new afterword examining the results of the 2012 election renegade thinkers are crashing the gates of venerable american institutions, replacing the socalled wise. Updated for the 2016 election the book politico calls moneyball for politics shows how cuttingedge social science and analytics. Enter sasha issenberg, a journalist with interests that range from politics to sushi. The secret science of winning campaigns read online. Political campaigns and big data harvard university. Sasha issenberg discusses his new book, the victory lab. It is unasked by the author, but should be repeatedly asked by the thoughtful reader for one of the books main themes is the way that randomised controlled. This acclaimed book by sasha issenberg is available at in several formats for your ereader.
The victory lab represents a timely, rare, and valuable attempt to unveil the innovations revolutionizing campaign politics. He is the author of the sushi economy, which explains the. Nate cohn, the new republic, september 19, 2012 sasha issenberg s victory lab is a provocative, informative read. A lively and fascinating look at how a handful of academics, statisticians, and strategists are reshaping how political. Sasha issenberg is our most acute observer of the modern political campaign. Hari sreenivasan and sasha issenberg discuss the authors new book the victory lab. The question of whether the winner was really that good, or the loser really that bad, rests at the heart of sasha issenberg s the victory lab. Sasha issenberg is a columnist for slate and the washington correspondent for monocle. Sasha issenberg is the author of the victory lab 3. With vivid portraiture and crystalclear prose, he takes us beyond the chargeand.
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